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Case study · iPhone and Android

How we built and launched RecipeGo, a recipe app.

RecipeGo saves a recipe from a website or a video and turns it into something you can cook from, plan with and shop from. It went from the first line of code to the App Store in 34 days.

Platforms
iPhone and Android
Built with
React Native (Expo) and Supabase
Started
10 September 2026
Live
App Store on 14 October 2026, and Google Play

The goal

People keep recipes in screenshots, bookmarks and notes apps. We wanted one place where a recipe from any source becomes something you can actually cook from: ingredients that scale, steps with timers, a weekly plan, and a grocery list that adds itself up.

What we built

  • Import from a website address or a YouTube video, with a review screen where you check and fix anything before saving.
  • Cook mode with large step text, a screen that stays awake and built-in timers.
  • A servings scaler, a weekly meal planner and a grocery list grouped by aisle that combines duplicate items.
  • Cookbooks, favorites, private notes and search across ingredients and steps.
  • A free plan that doesn't expire, and an optional Pro subscription.

How it is built

The app is one React Native codebase, built with Expo, so the iPhone and Android versions behave the same and ship together. Accounts, the recipe database and the import logic run on Supabase, which gives us a Postgres database with per-user access rules and server functions. Subscriptions go through RevenueCat. The website, recipego.app, also serves shared recipe pages, and the app opens those links directly.

Timeline

  1. 10 Sep
    First codeThe project starts in a single repository for the app, the server functions and the website.
  2. 29 Sep
    Submitted to both storesWe sent the first version to Apple and Google, then held the release until both approved it.
  3. 14 Oct
    Live on the App StoreGoogle Play followed, and the app has been updated since.
  4. 26 Oct
    Version 1.1.1The latest App Store release at the time of writing.

What we'd tell a client

  • Design the free path first. A paywall that leads nowhere is a bad moment for a new user. In RecipeGo, typing a recipe in by hand always works, so the free plan never hits a dead end.
  • Plan for review time. Both stores review every version. We submitted two weeks before launch and chose the release day ourselves.

Get the app

Download RecipeGo on the App Store Get RecipeGo on Google Play

Free to download. See also RecipeGo on our products page, or how we build apps for clients.

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